The Secrets to Playing the Wine Auction Game
By KC Kudra | August 13, 2008
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You might not have given it a lot of thought, but wine auctions are now big business, both offline as you probably know but also online and they are becoming more and more popular; whether for private companies, getting rid of end of ranges, wine estates ends of production, charities and of course Joe public wanting a bargain!
Auctioneers forecast a continued but subdued market for wine auctions this year. Wine auctions are the perfect way to find those hard-to-find wine gems, if you know what you are looking for or just to pick up a bargain.
Because of the publicity given to the oldest and most expensive bottles of wine sold at auction, most consumers tend to think wine auctions are for the connoisseurs and the very rich, well let me tell you they are most definitely NOT! Some of the best-publicized wine auctions are for charity, where you can make a gift to the charity and receive a delectable bottle of wine in return.
Wine auctions are live just like you have seen in the movies, and they are great fun to attend. With the exception of some high-profile sales like the Andrew Lloyd Webber sales, most wine auctions are actually quite a quaint and cozy affair with 70% of the winning bids coming from the trade and the other 30% up for grabs at very reasonable prices that anyone can afford.
While there are a number of well-heeled patrons bidding in the thousands for a single bottle of a specialty offering, wine auctions are mainly made up of donations made to local charities in exchange for a bottle of wine. With online auctions, research can be done prior to bidding. After an auction has concluded, a would-be bidder can use the prices of that auction to get a good idea of the going rate for various bottles of wine. This way, you will be very prepared when the next auction starts. Online wine sales allow prospective visitors the time to do great background searches of the databases to ascertain what to bid.
The excitement of a wine auction could affect impulse buying, and a punter paying a higher price than normal even. So research is key to getting a bargain, do not get carried away! Auctions also bring to the market fine old wines that might ordinarily go bad in a cellar, simply because there is no convenient way to dispose of them.
Wine auctions have become the preferred place to sell these wines, when you can often get a bargain. Auctions are typically set up around lunches for obvious reasons and most of the heavy bidding occurs during the middle of the day. What a way to enjoy your purchase!
Topics: Nutrition |
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